About us

Hi, I’m Laura!

Jewelry has been my passion since I was a little girl. What began with playing around with beads and creating first designs in my childhood bedroom — driven by a big dream — has grown into LAUREA, a contemporary jewelry label based in Vienna.

Unique jewelry for unique people.

Did you know that no two freshwater pearls are alike? Each one is one-of-a-kind — just like you. At LAUREA, we celebrate individuality and imperfection as the essence of beauty.

Our approach is rooted in the character of natural materials, infused with a modern, edgy touch. High-quality 14k gold-filled and stainless steel meet organic freshwater pearls in unexpected ways, creating jewelry that is both timeless and contemporary.

I believe jewelry should tell a story — yours. Every element is carefully chosen and assembled with intention, so that each piece feels personal. By combining classic elements with contemporary design, I create jewelry that is made to highlight your uniqueness and style.

LAUREA is more than a label — it’s a little girl's dream come true. 

Thank you for joining me on this journey. Wearing LAUREA means embracing your uniqueness, your story, and your style — because just like pearls, no one else is quite like you.